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The Axiom Group focuses on marketing and product development market research.  Our client side experience running marketing, product development and market research departments for Fortune 500 companies enables us to get up to speed quickly and recommend the best research methods to gain the market insights critical to your success.

Marketing Program Research
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Gaining market share is about connecting with customers.  We help clients discover winning customer communication strategies, tactics and executions.
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Positioning  Research
Advertising  Research
Branding  Research
Merchandising  Research
Packaging  Research

Innovation Research
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Most companies need to stretch precious product development resources.  We help clients discover, prioritize and optimize product development options.
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Market Exploration
Concept Ideation
Concept Screening
Concept Optimization
Brand Extension
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